The Standards — Chapter 01

One palette. The foundation of a wardrobe you keep.

Heavyweight cottons, garment-dyed and yarn-dyed in tones that never date, finished the way good clothes used to be. No logos. No seasons to chase. Just the considered standard. Made to remain.

Build your uniform.

Any three pieces and 15% comes off at checkout, automatically. No code needed. Fewer, better, longer.
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  • The Considered Tee in Onyx — on model

    The Considered Tee

    The Considered Tee
    Rs. 1,690.00
    Rs. 1,690.00
  • The Pocket Tee in Cream — on model

    The Pocket Tee

    The Pocket Tee
    Rs. 1,690.00
    Rs. 1,690.00
  • The Bistre Henley in Onyx — on model

    The Bistre Henley

    The Bistre Henley
    Rs. 2,290.00
    Rs. 2,290.00
  • The Skipper Polo in Onyx — on model

    The Skipper Polo

    The Skipper Polo
    Rs. 2,490.00
    Rs. 2,490.00
  • The Standard Long-Sleeve in Onyx — on model

    The Standard Long-Sleeve

    The Standard Long-Sleeve
    Rs. 2,290.00
    Rs. 2,290.00
  • The Considered Tee 2-pack — two tees, any two tones

    The Considered Tee (2-Pack)

    The Considered Tee (2-Pack)
    Rs. 2,980.00
    Rs. 2,980.00
  • The Harbour Stripe Tee in Sage/Cream — on model

    The Harbour Stripe Tee

    The Harbour Stripe Tee
    Rs. 1,690.00
    Rs. 1,690.00
  • The Ottoman Tee in Onyx — on model

    The Ottoman Tee

    The Ottoman Tee
    Rs. 1,690.00
    Rs. 1,690.00
  • The Slub Crew in Slate — on model

    The Slub Crew

    The Slub Crew
    Rs. 1,690.00
    Rs. 1,690.00